Product UX Strategy
Turn messy goals into clear user journeys, prioritize what matters, and align stakeholders around outcomes, constraints, and measurable success criteria for every release cycle.
OJ-Cars, situated in Tyrol, Austria, stands as the premier destination for luxury automotive experiences. Specializing in iconic brands like Lamborghini and Ferrari, their website proudly exhibits an exquisite collection of high-end vehicles. I took pride in building the website from scratch, collaborating with a skilled team that included Daniel Kraut, the Senior Back-End Developer. Guided by the project vision of General Manager Klaudio Zefi, we created an online space where luxury seamlessly merges with unparalleled performance in the heart of Tyrol.
Live Website
Experienced in web development, branding, and app design. Mentored by seasoned developers Daniel Iancu and Daniel Kraut, I've contributed to projects like Equos Aurora, Imobia, and OJ-Cars. Proficient in Figma, custom CSS, and WordPress, I create visually stunning interfaces for seamless user experiences.
ExploreTurn messy goals into clear user journeys, prioritize what matters, and align stakeholders around outcomes, constraints, and measurable success criteria for every release cycle.
Craft clean, modern interfaces in Figma, using typography, spacing, hierarchy, and motion to make screens feel premium, readable, and fast across web and mobile.
Build scalable design systems, define tokens and components, document patterns, and keep teams shipping consistent UI without slowing delivery or creativity as products evolve.
Prototype rapidly with AI tools, connect flows to real data, and validate ideas early, reducing risk before engineering commits deeply in days, not months.
Run data-informed iterations, define hypotheses, set metrics, learn from user behavior, and translate insights into design changes that move numbers while protecting experience quality.
Lead cross-functional work, communicate decisions clearly, negotiate trade-offs, and keep momentum with designers, PMs, engineers, and founders under pressure without politics, drama, or rework.